[内容简介]

　　 新一波产品浪潮专注于帮助人们改变其行为和日 常生活，无论是 更多的锻炼(Jawbone Up)、管理财务(Hellowallet) 还是组织邮 件(Mailbox)。温德尔编著的《行为变化设计(影印版 )》这本实用指南将为你展示如何为那些力图采取行 动并达成目标的用户设计这些类型的产品。
     Stephen wendel是HelloWallet的首席研究员， 他将带领你一步步地 把行为经济学和心理学应用到产品设计和开发的实际 问题中去。
    你将学习到一种简单的迭代方法来确定目标用户及其 行为、构建 产品和评估效果。同时你也会了解到如何创建易用的 产品来帮助 人们作出积极的改变。

[目录]

Foreword
Preface

PART I UNDERSTANDING THE HIND AND BEHAVIOR CHANGE  
Chapter 1 How the Mind Decides What to Do Next   
Chapter 2 Why We Take Certain Actions and Not Others    
Chapter3 Strategies for Behavior Change
   
PART II DISCOVERING THE RIGHT OUTCOHE, ACTION, AND ACTOR  
Chapter 4 Figuring Out What You Want to Accomplish    
Chapter 5 Selecting the Right Target Action    

PART III DEVELOPING THE CONCEPTUAL DESIGN  
Chapter 6 Structuring the Action    
Chapter 7 Constructing the Environment    
Chapter 8 Preparing the User    

PART IV DESIGNING THE INTERFACE AND IMPLEMENTING IT  
Chapter 9 Moving from Conceptual Designs to Interface Designs    
Chapter l0 Reviewing and Fleshing Out the Interface Designs    
Chapter 11 Turning the Designs into Code    

PART V REFINING THE PRODUCT  
Chapter 12 Measuring Impact    
Chapter 13 Identifying Obstacles to Behavior Change    
Chapter 14 Learning and Refining the Product    

PART VI PUTTING IT INTO PRACTICE  
Chapter 15 Common Questions and a Start-to-Finish Example    
Chapter 16 Conclusion    

Appendix A: Glossary of Terms    
Appendix B: Resources to Learn More    
Appendix C: Bibliography    
Appendix D: Endnotes    
Index    
About the Author