[内容简介]
新一波产品浪潮专注于帮助人们改变其行为和日 常生活,无论是 更多的锻炼(Jawbone Up)、管理财务(Hellowallet) 还是组织邮 件(Mailbox)。温德尔编著的《行为变化设计(影印版 )》这本实用指南将为你展示如何为那些力图采取行 动并达成目标的用户设计这些类型的产品。
Stephen wendel是HelloWallet的首席研究员, 他将带领你一步步地 把行为经济学和心理学应用到产品设计和开发的实际 问题中去。
你将学习到一种简单的迭代方法来确定目标用户及其 行为、构建 产品和评估效果。同时你也会了解到如何创建易用的 产品来帮助 人们作出积极的改变。
[目录]
Foreword
Preface
PART I UNDERSTANDING THE HIND AND BEHAVIOR CHANGE
Chapter 1 How the Mind Decides What to Do Next
Chapter 2 Why We Take Certain Actions and Not Others
Chapter3 Strategies for Behavior Change
PART II DISCOVERING THE RIGHT OUTCOHE, ACTION, AND ACTOR
Chapter 4 Figuring Out What You Want to Accomplish
Chapter 5 Selecting the Right Target Action
PART III DEVELOPING THE CONCEPTUAL DESIGN
Chapter 6 Structuring the Action
Chapter 7 Constructing the Environment
Chapter 8 Preparing the User
PART IV DESIGNING THE INTERFACE AND IMPLEMENTING IT
Chapter 9 Moving from Conceptual Designs to Interface Designs
Chapter l0 Reviewing and Fleshing Out the Interface Designs
Chapter 11 Turning the Designs into Code
PART V REFINING THE PRODUCT
Chapter 12 Measuring Impact
Chapter 13 Identifying Obstacles to Behavior Change
Chapter 14 Learning and Refining the Product
PART VI PUTTING IT INTO PRACTICE
Chapter 15 Common Questions and a Start-to-Finish Example
Chapter 16 Conclusion
Appendix A: Glossary of Terms
Appendix B: Resources to Learn More
Appendix C: Bibliography
Appendix D: Endnotes
Index
About the Author