Assistant Professor,Department: Marketing
RESEARCH INTEREST
Customer Engagement, Marketing and Information System Interface, Field Experiment
Purdue University
Ph.D. in Quantitative Marketing
Huazhong University of Science and Technology
B.S. in Operation Management
TEACHING EXPERIENCE
Marketing Management
Marketing Analytics
CONFERENCE & PRESENTATIONS
AMA Summer Conference, Chicago
40th Annual ISMS Marketing Science Conference, Philadelphia
39th Annual ISMS Marketing Science Conference, Los Angeles