RESEARCH FIELD
- Consumer Behavior
- Consumer Information Search
- International Marketing
- Consumer Boycott
TEACHING INTERESTS
- Consumer Behavior
- Marketing Management
- International Marketing Management
- Market Research
International Conferences
- Yang, Y., Amendah, E., Chang, E.C. & Pei, L.K. 2006. A Meta-Analysis of Patient Satisfaction and Value. Annual Conference of Regenstrief Center for Healthcare Engineering, West Lafayette, IN.
- Yang, Y. and DeVaney, S. A. 2006. Determinants of the Extent of External Search for Information about Savings and Investment. Annual Conference of American Council on Consumer Interests, Baltimore, MD.
Sponsored Research Projects
- “A study on the pattern of the effects of bilateral political relations on consumers’ willingness to buy a product from another country and its sales”, sponsored by China’s National Science Foundation, 2015-2017.
- “Study on Consumer Online Information Search and Communication Intermediaries”, sponsored by the Program for Excellent Young Research Scholars at Tongji University. 2011-2013.
Selected Publications
- Yang, Y. & Tang, M. (2020). Finding the Ethics of “Red Capitalists”: Political Connection and Philanthropy of Chinese Private Entrepreneurs, Journal of Business Ethics, 161, 133-147.
- Wang, L., Yang Y.*, and Li Y. S. (2019) Extending Lead-User Theory to a Virtual Brand Community: The Roles of Flow Experience and Trust. Asian Business & Management, https://doi.org/10.1057/s41291-019-00097-9.
- Yang Y. & Tang, M. (2014). Do political tensions take a toll? The Effect of the Sino-Japan Relationship on Sales of Japanese-Brand Cars in China, Asian Business & Management,
13(5), 359-378.
- Yang Y., Tang, M., Zhou W., & Huhe, N. (2014). The Effect of Media Use on the Variation of Institutional Trust in China, Problems of Post-Communism. 61(3), 45-56.
- DeVaney, S. A., Chiremba, S., and Yang Y. (2007). Asset Ownership by Black and White Families, Financial Counseling and Planning. 18(1), 33-45.
