Yu Tingting，the associate professor in Advertising Department in Journalism and Information Communication School of HuaZhong University of Science and Technology，who was born in Urumqi in Xinjing province in April 1983. In June 2006, she received a Bachelor of Arts degree (Advertising) from Wuhan University; In June 2008, she received a Master of Arts degree from Wuhan University (majoring of  Media Management in Communication)；In June 2012, she obtained a PhD in Communication from Wuhan University. In July 2012, she joined the Journalism and Information Communication School of HuaZhong University of Science and Technology.

In education，she is responsible for 4 graduate courses which includes “New Media Marketing”, “Advertising Media Strategy”, “Appreciation of Classic Advertising”, “Public Relation and Etiquette” and 1 postgraduate course which is “Research on Advertising and Brand Communication Theory”; In research, she is mainly engaged in fields of “Business Innovation and Marketing Communications”, “Brand and Digital Media” and “Public Welfare and Social Service Applications”. She has published more than 10 academic papers in various authoritative and core journals, 9 of which have been published in CSSCI publications, 3 of which have been published in Class B core journal.

Since 2012, he has presided over a National Philosophy Social Science Foundation Project, a Hubei Humanities and Social Science Foundation Project, and a University Independent and Innovation Foundation Project.; participated in a key project of National Philosophy Social Science Foundation Project and a major bidding project of a key research institute of Humanities and Social Science Foundation Project in Ministry of Education，and also hosted and participated in 3 horizontal projects.