| Guo Xinsheng |
Professor |
ADDRESS:NO.5 Dongfeng Road, Jinshui District, Zhengzhou City, China |
E-mail:478312034@qq.com |
Research Field and Interests： The research field is the study of visual symbols in visual communication design. Mainly engaged in research and practice on the intersection of traditional symbols and modern design in folk art, exploring the design and innovation of new nationalist symbols from the perspective of the inheritance and development of traditional Chinese culture. |
Education Background: 1987 to 1991 China Academy of Fine Arts, majoring in decoration major, received the Bachelor of Arts degree. |
Courses Taught: Advertising design, Packaging design, Brand design, Visual symbol design |
Publications: Participated in one state-leveled project.Participated in one national level project. Hosted 2 provincial-level scientific research projects and multiple department level projects. Published over 40 academic papers in domestic and international academic journals. Published one academic monograph and edited over 10 textbooks. Guide students to participate in various important design competitions both domestically and internationally, and win gold awards in the Ministry of Education College Student Advertising Art Competition, Platinum Creative Design Competition, "East West" International College Student Advertising Design Competition, and China Star Competition. His personal work won the Excellent Award at the 2014 Asian Designer Invitation Exhibition and was selected for the "Evolving Silk Road" design exhibition by the Italian Sino Italian Design Association in 2015. |
Projects： Research Project of Henan Federation of Social Science Circles: "Decoding the Genes of Central Plains Culture to Build a Strong Province in Design: A Study on the Cultural Identification of Henan Cities". |
Honors: Academic and Technical Leader of Henan Provincial Department of Education |
Professional Affiliations: Member of the Design Art Committee of Henan Artists Association Chairman of the Professional Committee of Henan Advertising Association Director of Henan Packaging Technology Association Director of CEDIA, China Europe International Design and Culture Association Vice-President of Zhengzhou Arts and Crafts Association |
Academic Activities: Curator of the "Meeting Zhengzhou" International Poster Invitation Exhibition and Design Summit Forum |