Projects per year
Personal profile
Personal profile
Fangfang Hou is currently an assistant professor at Department of Intelligent Operations and Marketing, International Business School Suzhou, Xi’an Jiaotong-Liverpool University. Her research interests include social media, digital innovation, and FinTech. She has published articles in journals including Information Systems Journal (ISJ), Production Planning & Control (PPC), Internet Research (IntR), Information Technology & People (ITP), and Industrial Management & Data Systems (IMDS). She serves as the Editorial Board Member for IMDS and IntR. Moreover, she plays a significant role in organizing conferences for the Association for Information Systems (AIS), serving as a track chair, associate editor, session chair, or discussant.
Google Scholar: https://scholar.google.com/citations?hl=en&user=ntsPhG0AAAAJ
Research interests
Digital innovation
FinTech
Social media
Experience
Trainer of Postgraduate Researchers, University of Nottingham Ningbo China
Teaching
Contemporary Issues in the Ethics of Business Analytics
Big Data-Applications in Business
Awards and honours
Internet Research - Literati Award Winners 2023 Outstanding Reviewer
Best Associate Editor for European Conference on Information Systems (ECIS) 2023
Top cited article 2021-2022 & 2022-2023 in Information Systems Journal
Best Associate Editor for European Conference on Information Systems (ECIS) 2022
Best Reviewer for Pacific Asia Conference on Information Systems (PACIS) 2022
SIGHCI Best Reviewer Award 2021
Best Associate Editor for International Conference on Information Systems (ICIS) 2021
2017 Tri-Campus Postgraduate Prize Awards in The University of Nottingham
Dean’s Honours List in The University of Hong Kong
Education/Academic qualification
Ph.D., The University of Nottingham
Master (Distinction), The University of Hong Kong
Bachelor, Jinan University (Project 211)
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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Promoting prosocial behavior in charitable crowdfunding: visual data analysis using deep learning technique
Hou, F., Guan, Z. & Li, B.
1/09/22 → 31/08/25
Project: Internal Research Project
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How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory
Lin, B., Wang, Y., Hou, F., Li, B. & Guan, Z., Oct 2024, International Conference on Electronic Business. Vol. 23. p. 235-246Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA
Ma, T., Cheng, Y., Guan, Z., Li, B., Hou, F. & Lim, E. T. K., May 2024, In: Information Systems Journal. 34, 3, p. 762-787 26 p.Research output: Contribution to journal › Article › peer-review
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The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms
Ma, T., Cao, F., Fu, M., Hou, F., Guan, Z. & Tan, C. W., Dec 2024, International Conference on Information Systems (ICIS) 2024.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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The Role of Para-social Relationship in Live Streaming Virtual Gift Purchase: A Two-Stage SEM-Neural Network Analysis
Hou, F., Li, B., Guan, Z., Chong, A. Y. L. & Phang, C. W., 14 Mar 2024, In: Internet Research. 34, 6, p. 2298-2340Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Unraveling the Intricacies of E-commerce Live Streaming: The Roles of Streamers, Platforms, and User Experiences
Shao, Z., Hou, F., Li, B. & Guan, Z., Jun 2024, Pacific Asia Conference on Information Systems (PACIS) .Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Activities
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International Conference on Information Systems 2024 (Event)
Fangfang Hou (Associate Editor)
15 Dec 2024 → 18 Dec 2024Activity: Peer-review and editorial work of publications › Editorial work
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The Role of Complementary Innovations: Releasing Strategy of DLCs on Digital Game Platforms
Fangfang Hou (Speaker)
15 Dec 2024 → 18 Dec 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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The International Conference on Electronic Business (ICEB) 2024
Fangfang Hou (Chair)
24 Oct 2024 → 28 Oct 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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Unveiling the Influence of Streamer Characteristics and Consumer Experiences on Purchase Intention in Live Commerce
Fangfang Hou (Speaker)
24 Oct 2024 → 28 Oct 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Americas Conference on Information Systems 2024
Fangfang Hou (Chair)
15 Aug 2024 → 17 Aug 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …