On October 24, 2024, the launch ceremony and expert seminar of the documentary "The Land of Silk," jointly produced by Wuhan Textile University and Hubei Radio and Television Station, was held in Shangmei Building, Nanhu Campus, Wuhan Textile University. This meeting was hosted by Wuhan Textile University and Hubei Radio and Television Station, and co - organized by the College of Media, Wuhan Textile University, the Publicity Department of the Party Committee, and the Documentary Department of Hubei Radio and Television Station. Luo Jinyin, Deputy Secretary of the Party Committee and Vice - President of Wuhan Textile University, attended the launch ceremony to deliver a speech and made a concluding speech at the seminar. Yan Zhilin, member of the Party Committee and Deputy General Manager of Hubei Yangtze River Broadcasting and Media Group; Chen Zhiyi, Secretary - General of Hubei Provincial Network Audio - visual Association; Tao Xihong, Dean of the College of Literature and Journalism Communication, South - Central University for Nationalities; Zhang Changxu, Director of the Documentary Department of Hubei Radio and Television Station; and heads of relevant functional departments such as the Publicity Department of the Party Committee, Academic Affairs Office, Graduate Work Department, Assets and Laboratory Management Office, and Purchase and Bidding Management Center of Wuhan Textile University, as well as leaders of the Textile College, Clothing College, Art College, and Birmingham College, Professor Wang Yunli from the State - key Laboratory of New Textile Materials, representatives from the Documentary Department of Hubei Radio and Television Station, and teachers and students from the College of Media who participated in the production of the documentary "The Land of Silk" attended the launch ceremony and watched the documentary on the spot. The launch ceremony was hosted by Zeng Lingyu, Secretary of the Party Committee of the College of Media, Wuhan Textile University.

On-site screening at the press conference

At the conference, Luo Jinyin, Deputy Secretary of the Party Committee and Vice President, delivered a speech. On behalf of the school, he thanked Hubei Radio and Television Station for its professional support and full cooperation for the documentary "The Land of Silk". He said that "The Land of Silk" is a literary and artistic work in which Wuhan Textile University and Hubei Radio and Television Station have worked together with one heart and sincere cooperation, and it is also an important practice for the school to vigorously promote the inheritance and innovation of textile culture. The school has been deeply engaged in textile science and technology, innovating textile education, and regards textile culture as a bridge connecting history and the future, exploring the infinite possibilities of textile civilization with a global perspective. In major national missions such as Chang'e-5, Chang'e-6 and Tianwen-1, the school has overcome a number of "bottleneck" technologies and made positive contributions to Hubei's role and Textile University's responsibilities in the process of Chinese-style modernization. It is hoped that the guests attending the conference will continue to care about and support the development of the school, and jointly contribute more wisdom and strength to inherit and carry forward Chinese excellent traditional culture and promote the high-quality development of the textile industry. At the same time, it is also indicated that the school will strongly support the promotion and development of subsequent series projects, and hopes that the functional departments attending the conference can accurately find and deeply explore the implementation path of the projects, and further deepen and transform the projects into cultural boutique projects of the school, ideological and political courses, high-quality courses as well as the achievements of colleges in disciplines, majors and talent training.

Luo Jinyin delivered a welcome speech

Yan Zhilin, member of the Party Committee and Deputy General Manager of Hubei Yangtze River Broadcasting and Media Group, on behalf of Hubei Yangtze River Broadcasting, Hubei Radio and Television Station, thanked Wuhan Textile University for its strong support and the School of Media for its meticulous organization and planning of the more than one-year shooting of 'The Land of Silk'. He believed that the documentary 'The Land of Silk' is a well-made, high-level documentary reflecting textile culture, and it is also an innovative attempt of school-enterprise cooperation. He looked forward to deeper and more sufficient cooperation and exchanges with Wuhan Textile University and the School of Media in teaching and practice, teaching creativity and curriculum innovation, and resource sharing between both sides in the future, to launch more high-quality cooperative projects, and jointly tell good stories of textile culture and Hubei.

Yan Zhilin speaks

"The Land of Silk" is divided into two episodes, each 30 minutes long, and is the opening work of the documentary series "Weaving China". The documentary takes the stories of "silk and people" and "silk and silk" as the main storyline. The first episode, "Mutual Learning", sorts out the development history of China's silk weaving technology, focuses on the achievements in the fields of silk weaving, embroidery, dyeing and finishing, art, etc., and tells how silk skillfully combines history with modernity, and the integration of culture and technology, and how it empowers people's beautiful life. The second episode, "Renewal", tracks the application of silk, known as the "queen of natural fibers", as a new scientific and technological material in the fields of medical health and aerospace, showing the exploration style and craftsman spirit of scholars, experts, technicians and students striving in the field of textile scientific research, highlighting the cultural charm and technological confidence of Chinese textile civilization. With silk as the main storyline, through wonderful image stories, using documentary shooting, ancient method restoration, scene reproduction and other means, the documentary fully displays the history, culture, economy, science and technology of Chinese textiles and its profound influence on the process of human civilization. Through a wonderful dialogue that crosses ancient and modern times and spans East and West, it makes distant history interesting and gives a temperature to high-level academia. More than forty teachers and students from the School of Media completed a number of derivative short videos and creative texts of documentaries during the shooting process, reaping a lot of gains and benefiting a great deal.

Guests attending the meeting watched the documentary "The Land of Silk" together with teachers and students from the School of Media and conducted the second phase of the seminar. The seminar was hosted by Wang Haijun, dean of the School of Media.