On July 26, 2025, the School of Economics and Management at Wuhan University hosted the MBA/EMBA Digital Intelligence Summer Camp in the Tianhao Luojia Wutong Lecture Hall, with simultaneous sessions at the Suzhou Research Institute and Shenzhen Industry-University-Research Building. The event featured leadership addresses, enterprise management decision simulations (MBA), and expert panel interviews (EMBA), attracting over 300 selected participants. 

The day began at 9:00 AM with registration at the school’s main hall. MBA attendees gathered for the opening ceremony and training, while EMBA participants engaged in direct dialogues with industry experts.

Vice Dean Liu Linqing highlighted the school’s pioneering "Digital Intelligence Business" education model, designed to cultivate business leaders with global vision, innovation, and practical skills through a "Digital Intelligence + Business" curriculum. As part of the 2025 Digital Intelligence Reform Initiative, the school has comprehensively revised its training programs to emphasize digitalization, internationalization, sustainability, and interdisciplinary integration, with the new plan launching for the class of 2025.

The camp included enterprise management decision simulation training and live competitions held in computer labs. Participants gained hands-on experience in simulated business environments, applying digital tools to real-time decision-making.

Through leadership assessments, management simulations, and expert interactions, attendees acclimated to MBA/EMBA preparation rhythms while gaining deeper insights into Wuhan University’s innovative business education philosophy. The camp introduced China’s first enterprise management decision simulation experience, reflecting the school’s commitment to redefining business education in the AI era. As Henry Mintzberg critically noted, traditional MBA programs often create silos that hinder integrated management. In contrast, digital simulations showcase a new paradigm: big data and AI enable real-time, cross-functional decisions spanning marketing, production, R&D, HR, and finance.

The second session of the Digital Intelligence Summer Camp will be held on August 23. We look forward to welcoming more outstanding students to Luojia Mountain!

Reporters: Zhou Shengjie, Sun Chenyuan | Photos: Qi Xuewen | Reviewer: Liu Linqing