The event was divided into four parts: visiting the company exhibition hall, introducing the details of campus recruitment, interacting with Tongji alumni and experiencing the pop-up store. During the visit to the company exhibition hall, the students were deeply impressed by POIZON’s corporate culture, values, quality management and process management system in terms of quality control. Through the model explanation, the students learned that the world’s largest digital inspection and identification system built by POIZON is in line with international standards in its identification services, and the eight links of the quality control service chain achieve the digitization and intelligence of identification and inspection of trendy goods. The virtual AR try-on in the new consumer experience exhibition area allowed students to gain insights into how technological innovation can enhance users’ shopping experience.

In the campus recruitment introduction and alumni exchange section, POIZON HR staff provided detailed information on campus recruitment plans, company benefits and future career development for fresh graduates. As an alumnus, LUAN Shangfei, who will graduate from our college in 2023, shared the reasons why he chose POIZON as the starting point of his career and the growth it has brought him. Throughout the process, the company organized small games such as ice-breaking, quizzes and lucky draws. The richness of the activities and the innovative forms of the activities allowed the students to fully immerse themselves.

Location: Berlin, Germany

Job Description:

1. Deliver high-quality courses to undergraduate and/or graduate students.
2. Collaborate with colleagues to contribute to curriculum development and program enhancement initiatives.
3. Utilize innovative teaching methods and technology to engage students and foster a dynamic learning environment.
4. Provide constructive feedback and support to students to help them achieve their academic and professional goals.
5. Participate in academic advising, student mentorship, and other school activities as needed.
6. Stay current with developments in teaching methodologies and business trends to continually enhance teaching effectiveness.
7. Comprehensive network towards German and European companies..

Qualifications:

1. A Ph.D. degree in business, management, marketing, entrepreneurship, finance, or a related field.
2. Demonstrated proficiency in teaching at the undergraduate and/or graduate level.
3. Experience teaching in a business or professional context is preferred.
4. Commitment to excellence in teaching and student learning outcomes.
5. Fluency in English is required (ability to teach in English), knowledge in Mandarin Chinese is a plus.
6. ability to engage and inspire students from diverse backgrounds
7. Experience living or working in Germany or other German-speaking countries is desirable.
8. Strong interpersonal and communication skills, with the ability to work effectively in a multicultural environment.

Benefits:

1. Competitive salary
2. Opportunity to work in a dynamic and international environment
3. access to cutting-edge resources and research opportunities
4. chance to make a meaningful impact on the next generation of business professionals

2/ Position: Professor/Associate Professor/Assistant Professor (tenure track, full time)

Location: Berlin, Germany

Job Description:

Applications are invited for appointment as Tenure-Track Professor/Associate Professor/Assistant Professor in the School of Economics and Management at Tongji University (Tongji SEM), Shanghai, China (/tongji/smu_sem/semch/). Candidates with a research focus in the following areas are most welcome:

• consumer behavior
• marketing strategy
• quantitative marketing
• strategic management
• innovation and entrepreneurship
• organizational theory
• organizational behavior
• human resource management

* We also welcome applicants having a PhD degree from engineering, natural science, mathematics and statistics, sociology and psychology.

Qualifications:

Applicants with excellent research capabilities and quality publications are highly desirable. Demonstrated ability or potential for high quality research and teaching are essential. Applicants should hold a Ph.D. or have completed the requirements for such a degree by the date of employment (no later than September 2025) from an accredited institution.

Benefits:

A highly competitive salary commensurate with qualifications and experience will be offered, including tenure-track salary, research funds, and relocation allowances. In addition, the school supports faculty with abundant travel grants for research workshops and conferences.

Business School Overview

Established in 1907, Tongji University is one of the leading public universities in the country with approximately 35,000 students. The university offers bachelor, master and doctoral degrees in technology, business, architecture, science, medicine, law, social sciences, and foreign languages. Tongji SEM is one of the premier management schools in China with the prestigious accreditations by the AACSB, EQUIS, AMBA, CAMEA, and PMI-GAC. Located in Shanghai, the school attracts students from around the world to pursue Bachelor’s, Master’s, and Doctoral courses. The school also offers high-quality programs for top-level corporate executives through its Executive MBA and Executive Education programs. To build a world-class school and cultivate business talents, Tongji SEM strives to attract first-class faculties and create global management knowledge. Click here to know more about Tongji SEM,

How to Apply

Please email your application kit to semhr@tongji.edu.cn. The positions will remain open until filled.

Application Package should include:

• Cover letter
• Comprehensive CV
• Samples of published or working papers
• Copies of recent teaching evaluations (if any)
• 3 Letters of recommendations

Journal: Management World

All authors: Cheng Mingwang (School of Economics and Management, Tongji University), Wei Xinyu (School of Economics and Management, Tongji University)

Keywords: legally binding contracts, labour protection system, migrant workers’ well-being

Introduction to the main content of the paper

Promoting the comprehensive development of rural migrant workers in building and sharing is the inevitable requirement of the Party Central Committee to “promote fairness and justice and improve people’s well-being”. Based on 4858 micro samples in Shanghai from 2015 to 2020, we empirically analyze the effects of labour contract binding and labour protection on the well-being of rural migrant workers and their mechanisms, using health as a proxy variable for well-being. The study finds that: (1) 84.64% of migrant workers have signed some form of contract with their employers, indicating that the promulgation and implementation of the Labour Contract Law has promoted the legalization of labour relations in the migrant labour market and the standardization of contract signing. 24.68% of migrant workers have been provided with five insurance policies and one pension by their employing enterprises, and 36.25% of migrant workers’ employing enterprises have purchased “five insurances and one pension”. 36.25% of migrant workers are employed by enterprises that strictly adhere to the working time system, and 56.98% of migrant workers are provided with food and beverage subsidies by their employing enterprises, indicating that the implementation of China’s labour protection system needs to be improved. (2) The more legally binding the labour contracts signed by migrant workers, the greater the incentives for their enterprises to enforce the labour protection system. The labour protection system plays an important intermediary role in the process of contract binding to promote the welfare of migrant workers. All three aspects of labour protection systems, namely social insurance, working time system and living welfare, significantly increase the level of well-being of migrant workers. (3) Further heterogeneity analyses revealed that the above phenomena were more significant in the sample of migrant workers with lower levels of education, employed in the service sector, and from regions with lower levels of institutional quality. This study is of great significance for promoting the well-being of migrant workers and even for achieving the goal of social justice in China.

Research Experience Sharing

The team has long focused on the “three rural issues”, particularly migrant workers. Since China’s Reform and Opening up, hundreds of millions of migrant workers have flocked to cities, contributing to China’s ‘growth miracle’. In our fieldwork and interviews, we found that migrant workers are still disadvantaged in the urban labour market. Some migrant workers do not sign employment contracts, and some employers do not implement labour protection systems. Protecting the rights and interests of migrant workers and improving their welfare are still serious problems. Based on this problem orientation, we established the theme of legally binding labour contracts and labour protection systems to improve the well-being of migrant workers. The cycle from writing to publication is almost 4 years. Repeated revisions and refinements have allowed us to experience the bitterness and joy of academic research. We are very grateful to the reviewers for their constructive comments on this article, who provided many very professional and detailed suggestions on the research background, theoretical hypotheses, robustness analysis and restructuring of the article, which significantly improved the quality of the article. We would also like to thank the editorial staff of Management World for their hard work, which is very professional, rigorous and responsible, and for carefully correcting all the details of this article. We would like to express our sincere thanks to the reviewers and editors!

Professor Profile

CHENG Minwang

Vice Dean of Tongji SEM; “Changjiang Scholar” Distinguished Professor of the Ministry of Education, “Young Changjiang Scholar”, “Oriental Scholar” (Shanghai Distinguished Professor), “Shuguang Scholar”, “Pujiang Talent”. Prof. CHENG has published more than 70 articles in top or important journals such as “Ecological Economics”, “Economic Research” and “Management World”. He has led over more than 10 major projects of the National Social Science Foundation of China, of the Ministry of Education for Philosophy and Social Science Research, of the National Social Science Foundation of China, and of the National Natural Science Foundation of China. He has won the first and second prizes of “Excellent Achievements in Scientific Research of Higher Education Institutions of the Ministry of Education”, the first, second and third prizes of “Excellent Achievements in Philosophy and Social Science of Shanghai”, and the “Zhang Peigang Award for Developmental Economics”. Economics Award”, etc.

Research areas: public policy and macroeconomic analysis, labour economics, development economics and human resource management.

Journal: Journal of Marketing Research

All authors: Hui Jiang (School of Economics and Management, Tongji University), Paul Messinger (School of Business, University of Alberta), Yifei Liu (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics), Qibin Lu (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics), Shui-Qing Yang (School of Information Management and Artificial Intelligence, Zhejiang University of Finance and Economics), Gang Li (Shandong Province, Qilu University of Technology) Computing Centre)

Keywords: advertising creativity, product novelty, self-reference, purchase intention, new product, narrative processing, analytical processing

Introduction to the main content of the paper

In recent years, new products such as smartphones, smart wristbands and new energy vehicles have emerged in an endless stream and continue to fill people’s lives. Although high-profile companies such as Apple, Huawei and Xiaomi have strongly promoted the use of creative advertising to promote new products, little is known about how creative advertising actually influences new product consumption decisions. This study finds that divergent ads are more effective for promoting incrementally new products, while relevant ads are more effective for promoting really new products. The reason is that both relevant (vs. divergent) creative ads and incrementally (vs. disruptive) new products lead to higher levels of self-relevant memories and experience retrieval, which link consumers to established cognitive networks of associations (i.e. self-referencing). Research has shown that self-reference exists in both narrative and analytical modes of information processing, and that there is competition for cognitive resources between these two modes of information processing. Because individuals have limited cognitive resources, the narrative and analytical modes of information processing tend to be inversely proportional to each other, resulting in an inverted U-shaped relationship for the self-reference effect. In other words, the combination of divergent (relevant) creative advertising and incrementally (disruptive) new products can make consumers’ self-reference at a medium level, i.e. the highest point of the inverted U-shaped curve of self-reference effect, and at this time consumers have the strongest willingness to buy new products.

This research deepens the application and understanding of creative advertising in the field of new product promotion, proposes and proves the dual-resource matching model of self-reference as the intrinsic mechanism of creative advertising influencing the purchase intention of new products, expands the self-reference effect, puts forward the “Goldilocks zone” (i.e., the inverted U curve) of self-reference effect, and systematically puts forward the self-reference relationship of creative advertising between the self-reference effect and the inverted U curve. It also systematically proposes a theoretical framework for creative advertising in the field of new product promotion. At the same time, this research confirms the role of nostalgic advertising and social media with strong relationship in the promotion of disruptive new products, and provides countermeasures and suggestions for the promotion of new product enterprises and the creative design of advertisers.

Research Experience Sharing

In today’s competitive market, the successful promotion of new products can greatly promote the sustainable development of enterprises, enhance their competitive advantages, open up new markets, and improve the quality and efficiency of economic development. Through multiple field experiments, laboratory experiments, shopping mall interception experiments and online experiments, the research team has spent more than 5 years exploring and deepening their understanding of the research problem, which not only confirms the value of creative advertising for new product acceptance, but also confirms the self-referential dual-resource matching model, expands the self-referential theory and its application areas, and provides a theoretical basis for creative advertising design and new product promotion strategy formulation.

Faculty Profile

JIANG Hui is a research assistant at Tongji SEM, a Ph.D. in management at Harbin Institute of Technology, a post-doctoral fellow in marketing at Zhejiang University, and a visiting scholar at the University of Alberta Business School. Dr. JIANG Hui has published more than 10 papers in Journal of Marketing Research, Telematics and Informatics, Computers in Human Behaviour, Systems Engineering and other high-level academic journals at home and abroad. He has led projects of the National Natural Science Foundation of China, the National Social Science Foundation of China, the Humanities and Social Sciences Programme of the Ministry of Education, the China Postdoctoral Science Foundation, the Industry-University Co-operation Collaborative Education Programme of the Ministry of Education, and the High-end Foreign Expert Introduction Programme of the Ministry of Science and Technology.

Research interests: consumer behaviour, new product adoption, green consumption, e-governance, etc.

Professor WANG Hong, Dean of CEIBS, expressed her warm welcome to the delegation of Tongji SEM and introduced the history, system, teaching characteristics and faculty of CEIBS. Professor ZHANG Weijiong, Deputy Dean and Chinese Provost of CEIBS, elaborated on the eight strategic objectives of CEIBS in the face of the new situation of management education; Mr. Frank Bournois, Deputy Dean and Provost of CEIBS, who has served as Executive Dean and Provost of ESCP in France, one of the world’s top business schools, said that the cooperation with Tongji SEM has a long history and is looking forward to more cooperation between CEIBS and the School in the future. Professor Frank BOURNOIS, Deputy Dean and Provost, who has served as the Executive Dean and Provost of ESCP in France, one of the world’s top business schools, said that ESCP has a long history of cooperation with TONGJI SEM, and that he is looking forward to more co-operation between CEIBS and Tongji SEM in the future. Afterwards, Professor SHI Qian, Party Secretary of Tongji SEM, expressed his gratitude to CEIBS for its warm reception and hoped that both sides would carry out in-depth exchanges and cooperation on major scientific research topics, think-tank construction and case studies, etc. Professor XIE En, Executive Dean of Tongji SEM made a comprehensive introduction of the School in terms of disciplinary development, team building, internationalization, professional degrees and development strategies

The visit strengthened the cooperation and exchange between the two schools, enhanced mutual understanding in terms of faculty, talent cultivation, mode of operation and characteristics, and discussed the experience and challenges in the development process of business schools. As famous business school in Shanghai, both schools are looking forward to more opportunities for learning and exchanges as well as in-depth cooperation.

On-site expert judges asked personalized questions and conducted targeted interviews based on the players’ qualities. FEI Jiaying, Assistant General Manager of the Human Resources Department of China Communications Construction Company Third Navigation Engineering Bureau Co., Ltd, and XV Huanran, Special Expert of the National College Employment and Entrepreneurship Guidance, provided comments and guidance for the competition. The judges praised the contestants’ excellent performance and gave specific feedback on their value presentation, career planning and language expression.

During the two-day competition, two students from the Tongji SEM, LIN Zixuan and BIAN Shiyu, participated in the growth and employment tracks respectively, competing with 22 players from other colleges on the same stage. Contestants made statements about their career goals, identifying gaps, seeking advantages, and taking action to refine and adjust their paths of professional growth and development. This demonstrated the proactive and vibrant spirit of Tongji students, reflecting their commitment to integrating their personal goals with the greater good of their community and country. Following intense competition, LIN Zixuan was awarded the Silver Medal in the growth track of the internal competition, and BIAN Shiyu received the Silver Medal in the employment track of the internal competition.

JIAN Jiayi and WANG Pengjie from our college won the Bronze Award in the growth track. XV Ziqi and Rubina ADIRI won the Bronze Award in the employment track. ZHAO Xiaoshen and WANG Zhirui won the Excellence Award in the growth track. WANG Jingyan won the Excellence Award in the employment track.

Live demonstration of LIN Zixuan and BIAN Shiyu

Tongji SEM attaches great importance to the first National College Students’ Career Planning competition. They promote and mobilize efforts to transform competition into a classroom for career education, a platform for matching talent supply and demand, and a market for graduate employment. They guide students to establish a correct perspective on talent development, employment, and career choice through competition-based learning. They promote teaching through competition, enhance students’ career planning skills, and provide practical guidance services for graduate employment. They also facilitate employment by encouraging enterprise participation in hosting the event, promoting effective talent supply and demand docking, and committing to achieving high-quality and full employment for graduates.  (Contributed by: Career Development Centre)

XV Xiufeng and ZHOU Bin presented trophies and certificates to the Silver Medal winners of the growth track

ZHAO Qihang and LU Ying presented trophies and certificates to the Silver Medal winners of the employment track

The Opening Ceremony was attended by Mr. Pascal CHEN, Regional Director of East & Central China, Ms. YAO Dai, Director of Public Relations & Commercial Affairs in China, Professor XIE En, Acting President of SEM, and Ms. DONG Bianlin, Deputy Secretary of the Party Committee. Professor XIE En welcomed the guests and introduced the history of cooperation between Tongji SEM and the CCIFC. He expressed his vision for further deepening cooperation with CCIFC. Mr. Pascal CHEN, on behalf of CCIFC, delivered a speech in which he thanked the member units for their trust in the Chamber. He also thanked Tongji SEM for its support as a strategic partner. He hoped that from the 60th anniversary of the establishment of diplomatic relations between China and France in 2024, more and more talents would choose French companies to pursue their careers.

The job fair showcased the vitality of French companies and the importance of the Chinese talent market for both Chinese and French talents. It also demonstrated confidence in the future of China’s economy. 27 French companies offered over 200 jobs and received more than 500 job seekers. The fair was well-attended, with a constant stream of applicants submitting their CVs and making on-site enquiries at each company’s booth. The employers reported that the job fair received a large number of high-quality resumes and that they had targeted candidates in advance. The results were remarkable. 27 well-known French companies participated in this job fair in China, including Hermes, Schneider, Danone, Faurecia, Renault, Lesaffre, and Ottilife. These companies cover a wide range of industries, such as finance, information technology, automotive, FMCG, and food. The job fair attracted talent from various countries, including Asia, Europe, Africa, and the United States.

The famous German beer, soft and delicious Stollen bread, various kinds of German sausages and apple pies, “mix and match” with German Technical University of Munich (TUM) exchange programme introduction and sharing …… A few days ago, the “TUM Day” was joyfully held at Tongji SEM as part of the 4^th “Go Global Go Beyond” series of activities. This special exchange activity combines the resources of Germany’s top university as Guest of Honor University with the local gastronomic culture, and brought to the faculty and students of Tongji University a feast of knowledge and cuisine!

Prof. Gunther FRIEDL, Dean of the Faculty of Management of the TUM, Prof. YIN Wen, Director of the Foreign Affairs Office of Tongji University, Prof. XIE En, Acting Dean of Tongji SEM, Prof. WANG Hongwei, Deputy Dean of Tongji SEM, Mr. HAN Zheng, Associate Professor of the Department of Innovation and Strategy, and Ms. SHOU Yuexian, Director of the Marketing and Promotions Office and Associate Director of the MBA/EMBA Centre, unveiled the special session of the “TUM DAY”.

International cooperation and exchange has always been an important feature and advantage of Tongji SEM. At present, the school has established 30+ double-degree exchange programmes and 70+ non-degree exchange programmes with over 100 international cooperation institutions, among which 24 are German institutions, with a ratio as high as 20%. Mr. WANG Hongwei said that Tongji has an excellent tradition of cooperation with Germany, and Germany has always been an important window and bridge for the school to strengthen cooperation with Europe, and he hoped that both sides would take this “TUM Day” as an opportunity to deepen high-quality cooperation.

On the day of the event, there were also lectures on the theme of TUM, an online introduction to the programme, session of sharing study and life experiences, session of tasting German cuisine, etc. Professor Gunther FRIEDL gave a lecture on “Why international cooperation is so important today?”. During the lecture, he insisted that internationalization is not only a tool for overcoming geographical and cultural boundaries, but also a key driver for innovation and growth.

The “Go Global Go Beyond” is the flagship event of Tongji SEM to promote the internationalization of talent cultivation, to help students know the school’s platform and resources for studying abroad in a comprehensive way, while creating an international atmosphere. Since 2020, four editions have been successfully held. This year’s “Go Global Go Beyond” has detailed contents, ingenious ideas and resources from world-renowned universities. The subjects covered scientific research, internships in international organizations and international conferences, overseas study programmes, CSC scholarships, etc. with more than 20 events, attracting nearly 1,000 participants. The guests of the event were leading figures in the academic, business and political sectors, including business executives and elites having studied abroad, as well as overseas scholars and UN staff. They shared their own experiences with the students, showing them the beauty of living and working abroad.

The Foreign Affairs Office of Tongji University, the International Students Office and other colleges, such as the College of Freshmen and the Sino-German College, paid great attention to and supported the series of “Go Global Go Beyond” activities of Tongji SEM. Mr. CHEN Yili, Director of International Students Office, Mr. QU Chen, Deputy Director of Foreign Affairs Office and Professor of Foreign Languages College, Mr. DING Ruiting, Vice Dean of Tongxin Academy of College of Freshmen, Mr. CAI Liming, Vice Dean of Sino-German College and Professor of College of Automobile, and Ms. LI Shasha from Foreign Affairs Office of Tongji University attended these series of activities and shared their valuable experiences of studying in Germany, France, Asia and other preferred countries and regions.

On the day of the “Study in France” activity, Professor Simon MERCADO, Executive Vice President of the ESCP, and his delegation visited Tongji SEM and experienced the international education concept and atmosphere of the school on the spot. In addition, Mr. Olivier PEREZ, Head of Shanghai Centre of Campus France and Ms. XUN Jing, Marketing and Events Officer of the Centre, Mr. Amir REZA, Dean of Babson Academy for the Advancement of Global Entrepreneurial Learning (Babson Academy) and Prof. Andreas HERRMANN from the University of St. Gallen in Switzerland and other guests were present in the “Go Global Go Beyond” activities and brought unique international lectures to faculty and students of Tongji University.

LI Ziwei, a PhD student at the School of Politics and International Relations in the class of 2023, is very grateful for such a high-quality international exchange platform: “The ‘TUM Day’ has given me a deeper understanding and experience of German universities and German cuisine, which reinforces my decision to go to Germany to study. This has reinforced my idea of studying in Germany in the future!” Aidana NURJIAN, an undergraduate student majoring in International Economics and Trade in the class of 2022, said, “The Go Global Go Beyond activities opened a window to the world for us.”

After more than 60 years of development, the School of Economics and Management of Tongji University has formed distinctive interdisciplinary characteristics of economics and management. Among them, “Management” has entered the world’s top 100 in soft science ranking for the first time in recent years, “Economics and Business” has successfully entered the top 1% of the ESI global ranking, and the discipline of Management Science and Engineering continues to be ranked in the country’s top echelon; and the discipline of Business Administration has made a great breakthrough, leaping to the forefront of similar disciplines. Tongji SEM has received five-year accreditation from AACSB, EQUIS and AMBA, making it one of the few business schools and colleges of management and administration in mainland China to receive such accreditation. In the latest Financial Times rankings, Tongji SEM was ranked 10th in Asia Pacific Business Schools and among the top three in Mainland China; the Master of Management (MiM) was ranked 22nd globally; the Master of Science in Real Estate jumped to 2nd place globally in the world’s best master’s rankings published by the authoritative European ranking agency Eduniversal and the Master of Science in Supply Chain and Logistics was ranked 13th globally: both specializations were ranked No. 1 in Asia.