Abstract:
Modernization of men is the prerequisite and basic means to realize modernization. As the subject of modernization, it is of the nature of ultimate orientation. The leading characteristics of modernized men include democratic participation, a high sense of temporal efficiency, self-reliance, innovative and open consciousness, which constitute a modernistic personality. For men modernizing, mass media are capable of acting as the “shaper”. By reporting the model personalities, they can exercise important effects on such component elements of modern men as mood, emotion, conduct and whatever so as to advocate and shape a modernistic personality of men. A reexamination of the ideological orientation and realistic performance of mass media in reporting personality and the personality is of great importance to correcting the wrong and compensating for the lost.
