Abstract:
The conclusion “Tourism is the activity of people” has been accepted by most scholars. However, tourism is primarily the activity of an individual tourist (person), followed by the activity of groups of tourists(people), and finally leading to a social economic and cultural activity or phenomenon. Tourism is a shortterm lifestyle where an individual goes to alien places to get gratification from unusual experiences. Tourist gratification is the full state of individual psychological needs that individuals get from short-term unusual experiences when they travel to alien places.The individual subjective tourist world should be constructed by the production, provision and guarantee of tourist gratification. The structure of the individual subjective tourist world is divided into eight dimensions: sense of security, novelty, integration, participation, existence, achievement, gain and wellbeing. The tourist gratification is further classified into four levels: the support, base, raising and sublimation layers. For this reason, it is very necessary for us to reconsider the tourist world from the perspective of tourist gratification.
