Abstract:
In the past, the study took the national image as a whole, but neglected its local effects. Political, economic and cultural aspects are all important elements when the national image shape, development and communication, economic, cultural, and political play a role of command. Therefore, through to the image of the country’s political considerations, political leaders, political values, political system and government performance are on the national image of the internal and external communication playing a positive function, and through further analysis, it is pointed out that national image dissemination of results is limited and subject to cultural factors, and puts forward the tactics of localization.
