Abstract:
It was in the 1990’s that the pattern of Chinese contemporary media culture and its production system started a wholesome and all-round renewal and evolution. “Media culture” became a new pattern of development of mass culture and a culture form taking the central position of the society. Meanwhile, media culture shows a highdegree double coincidence with consumerist ideology at the level of production, which makes media products gradually coerced and controlled by business logic in the process of production. As a result, the integral turn of production of media culture in field composition, production conception, productive means and form of discourse has exercised decisive influence on the existing face of media culture.
