Abstract:
In the era of consumerism, there is a close relationship between aesthetic practice and economic activities, thus aesthetics has gradually become a capitalized object.As a special cultural capital, aesthetic capital constantly intervenes in daily life, which completes the integration between economy and aesthetics.Meanwhile, it has a direct impact on the production of contemporary culture and art,also affected the construction of public aesthetic taste.However, on the other hand, aesthetic capital also brings new challenges to aesthetic study.Its deep engagement in society may dispel the internal characteristics of aesthetics.Therefore, scholars need to guide the social practice of aesthetic capital and give full play to its positive role in aesthetic development,avoid falling into the negative value of commodity fetishism.
