On January 16th, 2018, Shi Peihua, professor of the College of Tourism and Service Management, attended the annual meeting of the 30-member Forum of the New Economic Think Tank Conference of Alibaba Group, and gave a summary and prospect statement. It is reported that Prof. Shi Peihua has participated in the launch of the 30-member new tourism forum.
The new tourism forum reviewed and discussed the new formats, new challenges and new trends brought about by new tourism, and released the Annual Report of the New Tourism 30-member Forum 2018, which detailed the mould-breaking history and trends of China's new tourism.
Prof. Shi Peihua pointed out in his speech that profound changes are taking place at present. Our society turns from an industrial-based society into a service-oriented society, from a resource-consumption society into a resource-sharing society, from a resource-dependent society into an innovation-driven society and from a single-handedly society into a collaborative and innovative society. China's tourism industry has also entered a new era of mass tourism. Consumers’ demographic structure, behavior patterns, cultural characteristics, consumption patterns, and life pursuits have undergone profound changes. China's tourism industry has also ushered in a new era of high-quality tourism and we must aim at the latest demand grasping new standards and new qualities. The new tourism brings not only market demands, new scenes and new applications, but also the re-integration and application of technology, which means carrying out secondary development and optimization of technology based on people's needs.
Prof. Shi Peihua believes that the development of new tourism is facing with opportunities and pressures from the world, and meeting new challenges requires to deepen its all-round reform. Looking forward into the future and facing the new chance of tourism, we should make good use of new strategies, create new platforms, and take global tourism as a strategic point to comprehensively promote quality tourism, innovate the mode and shape of tourism development, and build new development space and platform.
