Indexed by: Journal paper

Document Code: 2014,(03),28-32

First Author: Li zhenfang

Correspondence Author: 李贞芳

Co-author: 李贞芳；江丛珍

Journal: Journal of Advertising Study

Place of Publication: Beijing

Discipline: Literature

First-Level Discipline: Journalism and Communications

Funded by: 华中科技大学新闻与信息传播学院陈先红教授主持的湖北省重点文科基地媒介技术与传播发展重点课题暨华中科技大学校自主创新课题“社会化媒体的创新与扩散研究”的研究成果之一；

Issue: 2014年03期

Page Number: 28-32

ISSN No.: 1672-9005

Key Words: Perceptions of government and public relationship Attitude toward government Behavior intentions to

Date of Publication: 2014-06-10

Abstract: With making an explosive development, government micro-blog faces a common but serious problem: public's behavior intentions of attention, topic discussion,@, forwarding, comments to government micro-blog are very low. Accounting for the factors that affecting public's behavior intentions to government micro-blog, several scholars have discussed from different perspectives, but not including relationship perception. From the relationship perspective, the study suggests that Government-Public Relationship perception and attitude toward government are two important factors that affect publ

Links to published journals: http://qr61.cn/o79Ca2/qszTI4d