Education
Ph.D. (Majored in Enterprise Management), HUST
M.A. (Majored in Industrial Economics), Hubei Academy of Social Science.
B.S. (Majored in Accounting), Central South University.
Overseas Visiting and Training
Visiting Scholar of Stony Brook University, the United States, Dec. 2018-Dec. 2019
Visiting Scholar of Students Marketing Consultancy Projects, City University of Hong Kong, Jan. 2011
Courses Taught
Undergraduate students: Brand Management, Communication and Negotiation, ERP Simulation Experience
Master students: Marketing Management, Brand Management, Negotiation
Industrial Experiences
Consulting and Executive Training for enterprises and institutions in finance and insurance, technology, healthcare, auto, tourism, FMCG, retailing, real estate, manufacturing, and other industries.
Clients:
China Yangtze Power Co., Ltd., Dongfeng Motor Corporation, Bank of China, Jianmin Group, Vanke Cloud Space Technology Services Co., Ltd., Hubei tobacco monopoly bureau, China Insurance Regulatory Commission, Yellow Crane Tower Science Park Group Co., Ltd., Hubei Salt Group Ltd., Tuoren Holding Group Co., Ltd., Puxin Asset Management Co., Ltd., China Post Group Wuhan Branch, Shandong Economic and Information Technology Committee, Wuhan Tourism Development & Investment Group Co., Ltd., Zhou Hei Ya International Holdings Co., Ltd., Wanda Commercial Properties Co., Ltd., WISDRI Engineering& Research Inc., Ltd.,.
Research Interests
Brand management, Marketing Strategy, Consumer Behavior, Negotiation
Representative Research Projects
1. Research on the Application Guide of National Standards for Teaching Quality, Business Administration Professional Education Committee of Ministry of Education of the PRC, May. 2019-Jun. 2020
2. Responding Strategies toward Brand Crisis of Rivals and Its Impact on Customers’ Brand Re-decision”, Jan. 2018- Dec. 2021, National Natural Science Foundation of China (NFSC), Project No. 71772071
3. Research on Standards of Practice Teaching, Nov. 2017-Nov. 2018, Ministry of Education of the PRC
4. Research on Strategic Response Mechanisms of Enterprises to Non-Market Demands, Jan. 2016-2019, National Natural Science Foundation of China (NFSC), Project No. 71572064
5. Research on Corporate Social Responsibility Behavior from the Perspective of Social Restoration, Jan. 2010-Dec. 2012, National Natural Science Foundation of China (NFSC), Project No. 70972015
6. A study on the employability and entrepreneurship in the Cross-cultural environment, Jan. 2011-Dec. 2011, UK Prime Minister Initiative Programs (PMI 2)
7. The Impacts of Normative Rationality to Socially Responsible Consumer Behavior, May. 2012-Dec. 2013, Independent Innovation Research Foundation of HUST, Project No. 2012WQN012
8. Research on the realization mechanism of the whole value of rural industry under the guidance of market, Jul. 2022-Jun. 2023, Independent Innovation Research Foundation of HUST, Project No. 5003300087
9. Three projects of Teaching Research Foundation of HUST, Sep. 2022-Aug. 2024, Sep. 2017-Aug. 2019 and Oct. 2008-Sep. 2010
10. Research on Consumer’s Normative Rationality, Jan. 2010-Dec. 2012, The Youth Project of Humanities and Social Sciences Foundation of HUST, Project No.2009015
Representative Research Papers
1. Long Xiaofeng, Chen Xin and Tian Zhilong. Research on the Practical and Innovation Skills Training of Marketing Undergraduate——Exploration Based on the "Project Research" Model. China University Teaching, Jan. 2022, 81-87
2. Long Xiaofeng, Wu Jian, Tian Zhilong and Wei Shuguang. The Effectiveness and Mechanism of College Students’ Ability Enhancement from Practical Teaching: Evidence From Hubei Province, Research in Higher Education of Engineering, Dec. 2019, 106-113
3. Wu Jian, Tian Zhilong, Long Xiaofeng* and Xiong Qi. The Impact of Government Subsidies on Corporate Innovation in Strategic Emerging Industries, Studies in Science of Science, Jan. 2018, Vol. 36(1): 158-166
4. Long Xiaofeng, Tian Zhilong and Hou Jundong. The Impacts of Social Norms to Socially Responsible Consumer Behavior in China, Chinese Journal of Management, Jan. 2016, Vol. 13(1): 115-121
5. Tian Zhilong, Yang Wen, Long Xiaofeng* and Wang Rui. Consumer Normative Rationality’ Denotation and Connotation and The Relationship Between Normative Rationality and Consumer Behavior, Journal of Marketing Science, Mar. 2011, Vol. 7(1): 35-52.
6. Tian Zhilong, Yang Wen and Long Xiaofeng*. Social Norms Influencing Chinese Consumer Behavior and Consumer Perception of Them——An Exploratory Study on Consumer Normative Rationality, Economic Management Journal, Jan. 2011, Vol. 33(1): 101-111
7. Long Xiaofeng, Tian Zhilong. Cause-related Behavior: Comparison of Consumer Goods Corporations and Industrial Goods Corporations, 2010 International Conference on Management and Service Science, Aug. 2010(EI, Compendex)
8. Long Xiaofeng, Tian Zhilong. The Consumer Behavior under the Influence of Normative of Rationality, Journal of Hunan University (Social Science Edition), Sep. 2010, Vol. 24(5): 69-73
9. Long Xiaofeng, Peng Qian. Comparison of Effectiveness of Different Cultivation Mode of Customer Relationship in C2C E-commerce contexts, Wuhan University Journal (Humanity Science Edition), Mar. 2009, Vol. 62(3-1): 182-186
10. Long Xiaofeng, Su Shu. The influence of holiday system reform on travel consumption intention. Contemporary Economy, Jul. 2011, 34-36
11. Long Xiaofeng. The Relationship between CSR and Competitiveness of SMEs——Based on a Survey of SEMs in Wuhan, China Collective Economy, Apr. 2011, 16-18+120
12. Long Xiaofeng, Yang Shu. CSR Reports: A Comparison Between Chinese and Western Commercial Bank, Wuhan Finance Monthly, Aug. 2010, 34-36
Representative Grants and Awards
1. The 13th Best Case Awards of China Management (Major Project). China National MBA Education Supervisory Committee, Sep. 2022
2. The 13th Best Case Awards of China Management. China National MBA Education Supervisory Committee, Sep. 2022
3. First Prize of Excellent Teaching Paper of Marketing Research Association of China Universities. Chinese Marketing Association of Universities, Oct. 2021
4. The 3th Prize of the “Excellent Developer” Case Award. China Business Case Center, SEM, Jun. 2021
5. First Prize for Outstanding Teaching Research Achievements of National Standards for Teaching Quality for Business Administration majors in National Colleges and Universities. Business Administration Professional Education Committee of Ministry of Education of the PRC, May. 2021
6. The High-level Teaching Achievement Award for Graduate of HUST, 2021 and 2022
7. The Outstanding Awards of Teaching Achievement of HUST, Apr. 2017
8. The Outstanding Awards of Teaching Achievement of Higher Education in Hubei Province, The People's Government of Hubei Province, Mar. 2013
9. First Prize of Teaching Contest of HUST, Oct. 2014
10. First Prize of Teaching Achievement of HUST, Jan. 2013
11. The 2nd Best Case Awards of China Management. China National MBA Education Supervisory Committee, Sep. 2011
