Education
Ph.D. (Majored in Management Science and Engineering), HUST, 2011.
M.E. (Majored in Management Science and Engineering), HUST, 2007.
B.E. (Majored in Information Management and Information System), HNU, 2005.
Overseas Visiting and Training
2011.6 - 2011.11 Research Assistant, City University of Hong Kong, School of Business
2013.4 - 2014.4 Visiting Scholar, British Columbia University, Sauder School of Business, Canada.
Courses Taught （2019-2023）
Undergraduate Student：Project Management, Internet Data Analysis, Machine Learning and Data Mining
Graduate Student：Project Management, Research Methodology in Management
MBA and MEM Student：Big Data and Business Intelligence
Consulting (Training) Activities
1. Expert member of Transmedia Information Technology Industry Alliance
2. Expert member of "Hubei Social Security Information Technology Innovation Center"
3. External experts for Yu Dahua Textile Company key laboratory
4. Cooperation expert of East Lake Lingjing (Wuhan) Technology Co., LTD
5. Consulting project of Zhuzhou Industry and Information Technology Bureau. Research on Intelligent Manufacturing Practice and Breakthrough Path of Emerging Advantageous Industrial Chain in Zhuzhou
6. Hubei Post Senior Training, "Big Data Analysis and Enterprise Application"
7. Hubei Bank of Communications Training, "Big Data Management and Application Training"
Research Interests
Value co-creation among multiple agents and platform governance in various types of digital platforms (social media platforms, crowdsourcing platforms), human-computer interaction and digital intelligence adaptation in the ear of digital intelligent context, user information security and privacy behaviors, and digital divide.
Representative Research Projects
1. Grant from the Humanities and Social Science Foundation of the Ministry of Education: Research on learning innovator behavior mechanism and intervention mechanism in digital intelligence learning and innovation platform. 2023.7-2026.7,PI.
2. NSFC Grant: Research on Integrative Usage of IT Driven by Individualization of Information System: the Co-evolution Mechanism of Behavior and Competence and the Corresponding Improvement Strategies. 2018.1-2021.12，PI.
3. Grant from the Humanities and Social Science Foundation of the Ministry of Education (17YJA630140) Research on Integrative Usage of IT based on Experiential Design: Co-evolution Mechanism of Behavior and Competence and the Corresponding Improvement Strategies, 2017.7-2020.7，PI.
4. NSFC Grant: An Empirical Research on Mobile Internet Users’ Decision Process of Information Security Behavior and its Intervention Mechanisms (71201062)，2013.01-2015.12，PI.
5. NSFC Grant: Research on the Theories and Methods of Service Model Innovation in the Context of Internet of Intelligence（71810107003）, 2019.01-2023.12，Sub-project leader.
6. NSSF Grant: Big Data Based Research on Surveillance, Evaluation and Response Strategies of Intelligent Society Governance（18ZDA109），2019.01-2021.12，major participant.
7. NSFC Grant: Research on basic theories and methods of mobile commerce, 2014.1-2018.12，Sub-project leader.
Representative Research Papers
1. Zhou, H., Lu, Y., Zhao, L*., Wang, B., & Li, T. Effective reporting system to encourage users’ reporting behavior in social media platforms: an empirical study based on structural empowerment theory. Behaviour & Information Technology, 2023, online.
2. Cuicui Cao, Ling Zhao*，Qianfan Zhang，Yuni Li. Research on the Effects of Personality Factors on Users’ Anthropomorphism of and Satisfaction with IPAs Based on Amazon Reviews. Chinese Journal of Management, 2024, 21(2): 298-
3. Yingying Hu, Ling Zhao*, Sumeet Gupta, Xiuhong He. Gender plays different roles? Examining the dark side of ubiquitous connectivity enabled by personal IT ensembles usage. Information Technology and People, 2023, 36(1): 165-195.
4. Yuni Li, Ling Zhao*. Collaborating with Bounty Hunters: How to Encourage White Hat Hackers’ Participation in Vulnerability Crowdsourcing Programs through Formal and Relational Governance. Information & Management，2022, 59(4): 103648.
5. Ling Zhao, Cuicui Cao, Yuni Li, Yuan Li. Determinants of the digital outcome divide in E-learning between rural and urban students: Empirical evidence from the COVID-19 pandemic based on capital theory. Computers in Human Behavior, 2022, 130:107177.
6. Yingying Hu, Ling Zhao*, Xin Luo, Sumeet Gupta, Xiuhong He. Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective. Internet Research, 2021, 31(5): 1769-1802.
7. Yingying Hu, Ling Zhao*, Sumeet Gupta. Understanding the dual role of habit in cross-channel context: an empirical analysis of mobile payment. International Journal of Mobile Communications. 2021, 19(5): 627-657.
8. Hong Zhang, Ling Zhao*. The Role of Online Product Recommendations on Customer Decision Making and Loyalty in Social Shopping Communities. Journal: International Journal of Information Management, 2018, 38:150-166.
9. Yinyin Hu, Ling Zhao*, Si Fan, Understanding the Dual Role of Habit in Cross-Channel Context：A Dynamic Perspective, Chinese Journal of Management，2018, 15(4): 598-607.
10. Jinlin Wan, Ling Zhao*, Yaobin Lu, Sumeet Gupta. Evaluating App Bundling Strategy for Selling Mobile Apps: An Ambivalent Perspective, Information Technology and People, 2017, 31(1): 2-23.
11. Rui Zheng, Jun Yang, Ling Zhao* Sumeet Gupta. Enhancing Customer Brand Experience and Loyalty through Enterprise Microblogs—Empirical Evidence from a Communication Framework Perspective. Information Technology and People, 2017, 30(3): 580-601.
12. Shuwei Zhang, Ling Zhao*, Yaobin Lu, Yang Jun. Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services Information & Management, 2016, 53(7):904~914.
13. Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao*, Aihui Chen. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. International Journal of Mobile Communications, 2014,12(6):551~577.
14. Ling Zhao, Yaobin Lu, Bin Wang, Patrick Y. K. Chau, Long Zhang. Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective. International Journal of Information Management, 2012, 32(6):574~588.
15. Ling Zhao, Yaobin Lu, Long Zhang, Chau, Patrick Y. K. Chau. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model. Decision Support Systems, 2012, 52（3）:645~656
16. Ling Zhao, Yaobin Lu. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention. Decision Support Systems, 2012, 5 3（4）:825~834
17. Ling Zhao, Yaobin Lu, Sumeet Gupta. Disclosure Intention of Location-Related Information in Location-Based Social Network Services. International Journal of Electronic Commerce, 2012, 16（4）：53~89.
18. Ling Zhao, Yaobin Lu, Wayne Huang, Qiuhong Wang. Internet Inequality: The Relationship between High School Students' Internet Use in Different Locations and their Internet Self-efficacy. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 55(4):1405-1423.
19. Ling Zhao, Yaobin Lu, Bin Wang, Wayne Huang. What Make Them Happy and Curious Using the Internet? ——An Exploratory Study on High School Students’ Internet Use from a Self-Determination Theory Perspective. Computers & Education (SCI&SSCI, IF: 2.868). 2011, 56(2): 346-356.
20. Yaobin Lu, Ling Zhao*, Bin Wang. From Virtual Community Members to C2C E-commerce Buyers: Trust in Virtual Communities and its Effect on Consumers’ Purchase Intention. Electronic Commerce Research and Applications (SSCI, IF: 1.734), 2010, 9(4): 346-360.
21. Jinlin Wan, Yaobin Lu, Bin Wang, Ling Zhao, How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective, Information & Management, 2017, 54(7): 837-850
22. Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao. Impacts of knowledge on online brand success: an agent-based model for online market share enhancement, European Journal of Operational Research, 2016, 48（3）:1093~1103
23. Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences , Information & Management, 2014. 12.1, 51（8）：1017~1030
24. Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao, Ming Li. What drives content creation behavior on SNSs? A commitment perspective, Journal of Business Research, 2013.12.01, 66（12）：2529~2535
25. Shuiqing Yang, Yaobin Lu, Bin Wang, Ling Zhao. The benefits and dangers of flow experience in high school students' internet usage: The role of parental support, Computers in Human Behavior, 2014.12.01, 41：504~513
26. Zhao, Ling and Li, Yuni, "Collaborating with White Hat Hackers: A Study of Vulnerability Crowdsourcing Program from Control Perspective" (2020). PACIS 2020 Proceedings. 80. https://aisel.aisnet.org/pacis2020/80
27. Cuicui Cao, Ling Zhao*, Yingying Hu (2019), “Anthropomorphism of Intelligent Personal Assistants (IPAs): Antecedents and Consequences”, PACIS 2019 Proceedings.
28. Min Teng, Ling Zhao* (2019), “How market react to information security incidents and the effectiveness of companies’ response strategies: empirical evidence from China and USA”. 2019 Global Finance Conference.
29. Zhao, Ling; Lu, Xingwei; and Hu, Yingying (2018), "A Proposed Theoretical Model of Discontinuous Usage of Voice-Activated Intelligent Personal Assistants (IPAs)". PACIS 2018 Proceedings. https://aisel.aisnet.org/pacis2018/245.
30. Huang, Hongjun; Yang, Jun; Zhou, Yuanyuan; Zhao, Ling; and Wan, Jin Lin (2018), "The Effect of Reviewer Similarity Network and Interaction in Online Video Platform". PACIS 2018 Proceedings. https://aisel.aisnet.org/pacis2018/224.
31. Yingying Hu, Ling Zhao*; Dongdong Zou; and Min Teng (2017), "Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective". PACIS 2017 Proceedings. https://aisel.aisnet.org/pacis2017/167.
32. Si Fan; Yaobin Lu; Ling Zhao; and Pan, Zhao (2017), "You Are Not Alone: the Impacts of Danmu Technological Features And Co-experience On Consumer Video Watching Behavior". PACIS 2017 Proceedings. https://aisel.aisnet.org/pacis2017/85.
33. Shuwei Zhang，Ling Zhao* ，Yaobin Lu，Jun Yang，Get Tired of Socializing as Social Animal? An Empirical Explanation on Discontinuous Usage Behavior in Social Network Services, 14th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 2015.7.5-2015.7.9. Second Runner-up Award for Best Paper
34. Lu, Yaobin，Zhao, Ling*，Wang, Bin，Exploring Factors Affecting Trust and Purchase Behavior in Virtual Communities，IEEE Symposium on Advanced Management of Information for Globalized Enterprises，Tianjin，2008.9.28-2008.9.29
Representative Monographs/Textbooks/Cases
Translation book. Project Management – Achieving Competitive Advantages (4th Edition), China Machine Press，2018.
Representative Grants and Awards
1. 2020-2023 Elsevier China highly cited scholar
2. Third prize (second author) of the 2018 Hubei Science and Technology Award Natural Science Award, “Research on basic theories and methods of mobile commerce”.
3. Third prize (first author) of the 11th Hubei Provincial Outstanding Achievement in Social Science, 2018. "Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services".
4. Third prize (fourth author) of the 11th Hubei Provincial Outstanding Achievement in Social Science, 2018. “Research on the evolution of interactive behavior and market performance in collaborative e-commerce”.
5. Outstanding papers of the 16th academic conference on computer simulation and information technology in 2017.
6. 2017 Central China Scholar of HUST.
7. 2015 Pacific Asia Conference on Information Systems (PACIS), "Second runner-up Award for Best Paper".
8. 2013 Hubei Excellent Doctoral Dissertation Award.
