• Home
  • Mailbox
  • Donation
  • Links
  • Chinese

Z

English - Faculty & Research - Faculty - 字母师资 - Z - Content

  • Zhou Yuanyuan

    Associate Professor
  • Subordinate unit

    Department of Business Administration
  • Research Interests

    Group Consumer Behavior, Consumer Verbal and Nonverbal Behavior, Service Management
  • Telephone

    E-mail

    yuanyuanzhou@hust.edu.cn

Education

Ph.D. (Majored in Marketing), Wuhan University, 2012(Academic exchange, City University of Hong Kong, 2010-2012)

M.S. (Majored in Marketing), Wuhan University, 2009(Academic exchange, City University of Hong Kong, 2009)

B.S. (Majored in Marketing), Wuhan University, 2007

Research Interests

Group Consumer Behavior, Consumer Verbal and Nonverbal Behavior, Service Management

Research Projects

[1]National Natural Science Foundation of China (Grant No. 71672069; 71302092)

[2]Specialized Research Fund for the Doctoral Program (Grant No. 20130142120052)

Representative Research Paper

[1]He,Yuanqiong, Junfang Zhang, Yuanyuan Zhou* (Correspondent author), & Zhilin Yang(2019) , “Monkey see, Monkey do? The Effect of Construal Level on Consumers’ Reactions to Other Consumers’ Unethical Behavior,” Journal of Business Ethics (SSCI, FT50), 156(2), 455-472.

[2]Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Group Service Recovery Strategies Effectiveness: The Moderating Effects of Group Size and Relational Distance”, Journal of Business Research(SSCI), 67(11), 2480-2485.

[3]Zhou, Yuanyuan, Alex S.L. Tsang, Minxue Huang, & Nan Zhou (2014), “Does Delaying Service-Failure Resolution Ever Make Sense?”, Journal of Business Research(SSCI), 67 (2),159-166.

[4]Zhou, Yuanyuan, Minxue Huang, Alex S.L. Tsang, & Nan Zhou (2013), “Recovery Strategy for Group Service Failures: The Interaction Effects between Recovery Modes and Recovery Dimensions”, European Journal of Marketing(SSCI),47(8), 1133-1156.

Teaching(2014-2018)

Undergraduate:

Management Psychology, 112 Teaching Hours

Marketing, 32 Teaching Hours

Consumer Behavior, 240 Teaching Hours

Marketing Management, 16 Teaching Hours

Graduate:

Experimental Psychology, 56 Teaching Hours

Consumer Behavior, 80 Teaching Hours