CN

孙见山

Professor

Supervisor of Doctorate Candidates

Supervisor of Master's Candidates

E-Mail:

School/Department:电子商务系

Education Level:With Certificate of Graduation for Doctorate Study

Business Address:管理学科楼909

Gender:Male

Degree:Doctoral degree

Status:Employed

Alma Mater:中国科学技术大学、香港城市大学

Discipline:Other specialties in Management Science and Engineering

Published Books

Current position: Home > Scientific Research > Published Books

数据驱动品牌关系管理

Release time:2021-07-01 Hits:

Faculty/School:合肥工业大学

Place of Publication:科学出版社

Supported By:国家自然科学基金重大项目

Description of Publication:本书从品牌关系管理的数据基础出发,分别从企业端和客户端描述大数据环境下的品牌关系管理。在面向企业端的品牌管理方面,研宄了品牌竞争分析与度量方法、品牌画像和品牌销量预测。在面向消费者端的品牌管理方面,研究了客户画像、个性化推荐和面向潜在客户的营销策略。*后,从竞争网络可视化、竞争分析可视化和客户分析可视化三个方面研宄了可视化方法。通过这些研宄工作,以期揭示大数据环境下消费者需求偏好变化规律,为企业全面制定品牌管理策略提供理论依据。

The First Author:lyz

Type of Works:Monograph

Publication Design:Central publishing house

Classification of Disciplines:Management Science

ISBN No.:9787030632920

Translated or Not:no

Date of Publication:2020-05-07

Co-author:sunjianshan,Jiang Yuanchun

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